The digital 'neighborhoods' may change but the need for people to connect and communicate won't. If anything, the sharing economy is driving deeper and deeper peer-to-peer communication.
Companies have realized the importance of listening, initiating conversations and engaging with their audiences where they spend their time, not on their own websites (that comes later). Marketers must engage with great care - measuring success differently than with a lead-gen assignment (that comes later). It's one thing to launch a Facebook page, quite another to have a long term content-driven engagement strategy behind it. Whether we're developing that strategy or executing yours, we'll both draw from our experiences to ensure successful outcomes. Affordably.